How I Learned to Love Marketing my Music, Part 1 of 4

No Comments

by Jan Seides
Tuesday 27th August, 2013, 1:43pm
Photo by J. Ryan Roberts, NYC

Photo by J. Ryan Roberts, NYC

Ever since the delivery of my new CD, Siren Song, from the manufacturer, I’ve been receiving an intense, focused education about marketing.  This was the first time I have done this ALL on my own, with no one calling in favors on my behalf, or offering a “discounted” price on any of their services.  Before I took delivery, while we were recording, mixing, mastering and manufacturing, I thought that would be the most expensive part, and I was prepared — had money saved up. And when my budget fell short of reality, I was even prepared for that. (Thank you, Indiegogo.com!)

But post-delivery has been an eye-opener, to say the least.  The cost of publicity, radio, the CD release celebration and general marketing was news.  And not good news.  No wonder our predecessors had record companies to do this stuff. Ah, well …. those days are gone, aren’t they. Like most other singer/songwriters, I would have greatly preferred to spend my time being paid to roll over from a good night’s sleep, grab my notebook and a pen and write down all the brilliant ideas that came to me in dreams.

Don’t get me wrong. I wasn’t looking for a free lunch. I had always had to teach (piano, guitar, voice, mandolin) to keep the mortgage paid and food on the table. And I still expected that to continue. But I do remember congratulating myself more than once on the fact that my life revolved almost exclusively around endeavors that I loved: music, home, family, music, etc. I’ve always been grateful that what I had to do and what I wanted to do were the same.

These days, I have taken a new and previously undreamt-of interest in marketing. I have been researching various ideas that are presented to me every day, mostly in my email inbox, and I want to tell you about the ones that have particularly drawn my attention.  Most of those have been developed by people like myself, who would much rather be creating art than selling it, but have found a way to create a marketing plan that doesn’t offend them, or not a lot anyway, and doesn’t suck up all of their time. And several of the developers have found a way to teach their ideas to others. Though the plans are not labor-free, the labor is often challenging and fun.  Almost as much fun as writing a song. Most of them have to do with the internet, so if you try any of these methods, be prepared to have your knowledge of internet marketing expanded exponentially.

The main thrust of almost all the marketing ideas have to do with how to allow your fans, old and new, to find you easily, and listen to your creations.  I say “listen to”, because most of these tools are for musicians, but I think the tools would work for at least some of the other arts as well.  Over the next few days, I’m going to start with the ones we all know a little bit about, ie. Social Media (please note that we now capitalize these words) and move from the commonplace through the more unusual and then to the odd. Sometimes, the more outlandish the idea, the better it will work.

All of this is information I have gleaned.  I am not an “expert” and I’m certainly not perfect.  If I state something incorrectly, or leave out something important, please feel free to add your 2¢ as a comment. It will be welcomed and made comfortable, I assure you.

See you very soon with the first installment. You can find it HERE

Category: Music, Music Biz, Uncategorized

RSS 2.0 Feed

Trackback

Comments

No Comments

Be the first to comment:



*